In my company, GFWL would be subject to a lay-off, or as they would call it more appropriately in the UK, a redundancy. I have patch skills! I'm good at dealing with patches! Can't you understand that!? What the hell is wrong with you people!!! I deal with the goddamn patches so the customers don't have to. Me: So, GFWL, what would you say… you do here? I wish it could just manifest into a person, so I could sit down and have a little Office Space-esque chat with it, which would go something like this: The first, and perhaps most frustrating bit about GFWL is that it even exists, I kid you not. But for the short, short version, just read on to hear my tale of woe involving the recent PC release of Dark Souls, which more or less made me want to sharpen one end of my laptop and commit seppuku with it. There are plenty of good reasons to hate on GFWL (just Google “Games For Windows Live Sucks” if you ever need a way to kill an evening or two) and plenty of great games have been hamstrung by being linked to it. And while almost every large scale publisher is guilty of it on some level, Microsoft has managed to don the cheapest of polyester suits while slinging around an obnoxiously large barrel of snake oil with the words “Games For Windows Live” stamped on the side. More commonly, services are trojan horses, thinly veiled sales pitches for us to wash down with a thimbleful of features that should be considered mandatory in the 21st century of video games. The elements surrounding the games you play have become the new front-line on which the big boys vie for supremacy, presumably to serve you better, and earn your loyalty and hard-earned cash.Īnd I wouldn't be writing this article if that were always the way it worked out, but it rarely is. The age of the platform-exclusive gaming is gasping away its final breaths and many companies are convinced that ancillary services are the new way to attract and keep customers for life. “Services” have become, for better or worse, linchpins of the business strategies employed by some of the largest and most influential players in the game from Microsoft and Sony to EA and Activision. The supplying or supplier of utilities or commodities, as water, electricity or gas, required or demanded by the public.Ībove, dear reader, is a definition of the word “service” from Now, the meaning of this word may seem readily apparent to most intelligent individuals, but it's become quite clear in recent years that the CEO's and decision-makers at major video game publishers could use a refresher. An act of helpful activity help aid: to do someone a serviceĢ.
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